Top 5 Film & Television Apps Performance in Madagascar - Q4 2021

In the fourth quarter of 2021, the top 5 Film & Television applications on a unified platform in Madagascar demonstrated varied performance trends. Here's a detailed look at their weekly downloads, revenue, and active users.

Netflix saw a significant increase in weekly revenue, peaking at around $184 in mid-December. The app's weekly downloads exhibited a steady rise, reaching a high of approximately 1.1K in the last week of December. Weekly active users also showed growth, increasing from about 18.2K at the beginning of the quarter to around 20.7K by the end.

Airtel TV experienced fluctuating weekly downloads, with a notable peak of approximately 1.4K in mid-December. Active users followed a similar trend, showing an increase from around 1.5K in early December to about 1.9K mid-month, before dropping to approximately 1.3K by the end of December.

CANAL+ maintained consistent weekly revenue at around $2 throughout the quarter. Weekly downloads saw a gradual increase, peaking at approximately 721 in the final week of December. Weekly active users also showed a consistent upward trend, rising from about 2.2K at the start of the quarter to around 2.5K by the end.

StarTimes ON reported a spike in weekly revenue in mid-December, reaching approximately $103. The app's weekly downloads increased significantly during the same period, peaking at around 702. Active users also saw a substantial rise, growing from about 315 at the beginning of the quarter to approximately 799 by mid-December.

TV5MONDEplus had a stable performance in terms of weekly downloads, with a slight peak at around 219 in late November. The app's weekly active users remained relatively steady, hovering around 171 at the start of the quarter and fluctuating slightly to end at about 136.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.